Twitter embarks into the wine business

Twitter, the social networking and micro-blogging site, is embarking into a new venture: wine!

Twitter is launching a wine label called Fledgling Wine in partnership with Crushpad, custom winemaking service based out of San Francisco, and Room to Read, a non-profit organization promoting global education.

Twitter's fans can now pre-order the 2009 Fledging Pinot Noir and the 2009 Fledging Chardonnay for $20.00 per bottle. For each bottle sold, $5.00 will go to Room to Read in order to bring books, libraries and literacy to people in the poorest areas around the world.

With this initiative, Twitter hopes that, by increasing literacy, Twitter will grow as well.

The wine will not be bottled until the fall of 2010. In the meantime, buyers will be able to follow its progression through twitter.com

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